about the brand
A.P.C.
A.P.C. is a French clothing brand, created by Jean and Judith Touitou in 1987.
The letters A.P.C. stand for Atelier de Production et de Création: production and creation workshop. Because without production, creation is nothing more than an idea. But without creation, a production will remain without a soul.
A.P.C.'s soul is that of a minimalist or a purist: lose all the frills and extravagance and what remains is the essence: a timeless, casual chic that is inspired by everyday life.
This is a philosophy that flows all through A.P.C.'s veins: from the high-quality, classic and noble materials they use to the timeless cuts and designs of their garments and accessories.
An item from A.P.C. will last you a lifetime: design and quality-wise.
