It’s 1975 and a girl called Susan is born into the Bijl family.
As a child she already wants to create a minimalist and peaceful place, simply because she doesn't like to have a lot of 'stuff' laying around. With this same spirit, she would design the bag to replace all bags.
It is the year 2000, and she sets out to create a bag based on the silhouette of a generic plastic bag, giving it her own spin by creating a colorful variation, crafted from indestructible and lightweight Ripstop nylon – making it the ultimate choice. That bag is The New Shopping Bag.
Susan Bijl is constantly doing whatever it takes to reduce the ecological footprint, without impacting the quality and affordability of her colorful products.