Collection: Maiwe

Created by Belgian bio-engineer Maayke Ruyffelaere, Maiwe is the fruit of a long quest for a transformative solution for her own reactive skin. When she first discovered what wild rosehip could do for her skin, she knew she was onto something special.

Rosehip is the star ingredient of the line. Sustainably harvested in its wild habitat, beyond organic and with incredibly versatile properties when it comes to skin concerns. The multiple benefits are unique: tackling dull skin, loss of elasticity, acne, scarring, hyperpigmentation, eczema, sun damage, oiliness but also dry patches. The fruit of a long quest to create the best possible rosehip blend is a youth-preserving serum and a true vitamin bomb, rich in vitamin A and C and essential fatty acids that will boost collagen formation, moisturize and naturally exfoliate your skin while reducing sun damage, scars, fine lines and acne.

The name comes from Lake Maihue, or Maiwe in its original spelling. This magical lake in the southern Andes mountains lies in protected indigenous territory and is surrounded by native forest, endemic plants and volcanoes. Rosehips are harvested from wild roses that thrive in these untamed natural surroundings. This is the place in Chile Maayke would escape to every time she had the chance to. It’s the place where she first heard about wild rosehip, speaking to local women that live in this remote area of the world.