A Swedish fashion brand launched founded in 2001.

Its design aesthetic is honest and direct, with an uncompromising attitude to craftsmanship. Strongly believing that good design adds value to life. Each collection delivers on the need for desirable, functional garments, seasonal must-haves and not-your-ordinary basics. Always striving to create tomorrow’s classics – modern favorites to love for years to come.

Passionate about diversity, creativity and self expression, at HOPE style comes before gender. Encouraging to explore a full assortment, rather than just one department; starting spring 2017, all HOPE garments are labelled with both men’s and women’s sizes.