A.P.C.

A.P.C. is a French clothing brand, created by Jean and Judith Touitou in 1987. 

The letters A.P.C. stand for Atelier de Production et de Création: production and creation workshop. Because without production, creation is nothing more than an idea. But without creation, a production will remain without a soul. 

A.P.C.'s soul is that of a minimalist or a purist: loose all the frills and extravagance and what remains is the essence: a timeless, casual chic that is inspired by everyday life. 

This is a philosophy that flows all through A.P.C.'s veins: from the high-quality, classic and noble materials they use to the timeless cuts and designs of their garments and accessories.

An item from A.P.C. will last you a lifetime: design and quality-wise.