Stylist-turned-designer, Ulrika Lundgren, founded her succesful fashion label Rika in 2005. It started with a handmade leather bag with stars, which is now a classic.
RIKA is far more than just a clothing label; it’s a lifestyle. Simplicity and effortless are the words that describe her brand best. In everything she does you can recognize her impeccable eye. Add to that list of words feminine, clean and classic. The label fits her personality and sense of style like a glove.
“It’s all about a simple way of wearing clothes. Functional and easygoing. The devil is in the detail.” Small embroidery designs and distinctive buttons make “just” a shirt, a piece of Rika. Ulrika creates kinds of cool mix-and- match, day-to-night universal wordrobe; be it a classic men’s shirt tailored to fit a woman’s body, clean silhouettes in vegetal-dyed leather or a graphic striped Tee to break up a suit jacket, clothing that echo her personal style. The focus is on natural materials that will age beautifully; cool, modern-minded clothes and accessories with a soul.