Nanushka was founded by creative director Sandra Sandor in 2005, right after graduating from the London College of Fashion. More than one decade on, with clothing designed in Budapest and produced in Europe, the brand is now present in over 30 countries worldwide.
Sandra herself was raised in a fashion environment as her mother founded one of the first children's wear businesses in Hungary, prior to the fall of the iron curtain.
As a niche contemporary women's wear brand, Nanushka is driven by the desire to build a bridge between intuitive and functional design.
"We believe that if a garment is designed to function well, it will by definition be beautiful.”
Confident ease being the basis of the brand’s aesthetics, it offers easy-to-wear pieces with subtle femininity, elevated quality, and unexpected details. The collections deliver a modern, versatile, day-in-day-out wardrobe with the aim of creating a new informal form of beauty.